Marvel Pushing Kevin Feige to the Brink of Burnout Makes MCU’s Brutal Failures Look Different – Report
“How the mighty have fallen,” is what I used to say about Marvel Studios and the way they handled the Marvel Cinematic Universe after Avengers: Endgame. Fans doubted Kevin Feige and questioned his abilities, while the world saw every Marvel project fail one after the other.
However, it seems that it wasn’t Kevin Feige’s fault at all. The Marvel President was thinking about the future of the MCU and the big things they had in store. However, this led to a phase where Feige wasn’t able to provide feedback on the current projects. As a result, the MCU was quite different after Endgame since Feige was all about the future.
Kevin Feige was on the brink of burnout!
An article was published in The Wall Street Journal that detailed the things that Kevin Feige was up to during the early 2020s. According to the report, Feige was so busy and on the brink of burnout that he wasn’t able to give feedback on the projects that were going on.
Kevin Feige and his team were stretched so thin that they wouldn’t hear from Feige for days at a time! Some staffers even reported that they had to chase the Marvel president down the hallway just to get some answers.
Even if Feige did have some feedback, it would already be too late to implement, and as a result, the MCU went into a bad phase, and people started talking about the MCU curse.
MR. FEIGE PLEASE PLEASE JUST A SECOND.
— Dirt Sheet Radio (@DirtSheetRadio) May 4, 2025
WHAT DO YOU THINK OF THIS TWERK OFF BETWEEN MEGAN THEE STALLION AND SHE HULK?
Yeah. Go ahead. Sure.
Thank you sir. We've got Megan's people on the phone..
You're welcome… WAIT WHAT?
That scene in She-Hulk looks a little different now, huh?
— Loveless (@LovelessEnt) May 4, 2025
This makes sense when you think about how cohesive and consistent everything was pre End Game vs after
— All Day Jay (@imalldayjay) May 4, 2025
Must have been hell for Fiege back then, running into creatives constanly trying to get answers and feedback from him.
— Max Navarrette (@MNav4gator) May 4, 2025
Herculean task to ask just one man to deal out so much slop in a short window let’s be honest.
— VAN (@Vanguard0x) May 4, 2025
It was nothing but a shortage of time that brought the MCU to its knees. The old saying of quality over quantity was put to the test with a plethora of projects getting released simultaneously, but fans were not enjoying it at all.
It could be said that Kevin Feige’s MCU was not in the right phase, and despite the efforts from the best members of the team, the MCU curse remained for quite a long time.
Kevin Feige’s MCU was not in the right phase
The Marvel Cinematic Universe isn’t just a grim place where world-ending events are taken with complete seriousness. It’s also a place where Iron Man takes time to enjoy around. Nick Fury makes jokes, and there are plenty of feel-good moments in every project.
Naturally, fans were quite shocked about how downhill the MCU went after the events of Avengers: Endgame. Sure, series like WandaVision and Loki found critical acclaim and fame for being too damn good, other shows like She-Hulk: Attorney at Law and Secret Invasion were hailed as the worst of the MCU.
Fans were quite shocked to see things like Tatiana Maslany’s She-Hulk twerking alongside Megan Thee Stallion and Emilia Clarke’s weird CGI in Secret Invasion. The MCU was under heavy fire for making their CGI artists overwork, but they still ended up with things like that weird floating face in Thor: Love and Thunder.
Questions were raised about Kevin Feige’s presidency in Marvel Studios and how they were planning to make things work if it all continued. Most of the Marvel projects had failed until Thunderbolts*. When the 2025 film was released, fans felt that the OG Marvel was back.
Well, admitting a mistake is the first step for improvement, and with the release of Thunderbolts*, it seems that Marvel Studios will hopefully improve and be better.
The magnum opus lineup of projects and Avengers: Doomsday will potentially be saved with Kevin Feige taking charge as the strong and able commander once again. Thunderbolts* currently stands at a rating of 7.7/10 on IMDb and a whopping 88% on Rotten Tomatoes, and is a testament to what the MCU is capable of with the right mind.
Thunderbolts* is currently screening in theaters around the world.
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